APA Style

Belch, George E., Belch, Michael A.. (2015). Advertising and promotion : an integrated marketing communications perspective 10th ed. (10th). New York: McGraw-Hill.

Chicago Style

Belch, George E., Belch, Michael A.. Advertising and promotion : an integrated marketing communications perspective 10th ed.. 10th New York: McGraw-Hill, 2015. Text.

MLA Style

Belch, George E., Belch, Michael A.. Advertising and promotion : an integrated marketing communications perspective 10th ed.. 10th New York: McGraw-Hill, 2015. Text.

Turabian Style

Belch, George E., Belch, Michael A.. Advertising and promotion : an integrated marketing communications perspective 10th ed.. 10th New York: McGraw-Hill, 2015. Print.