APA Style

Davis, John A.. (2013). Measuring marketing : 110+ key metrics every marketer needs 2nd ed. (2nd). Singapore: John Wiley & Sons Singapore.

Chicago Style

Davis, John A.. Measuring marketing : 110+ key metrics every marketer needs 2nd ed.. 2nd Singapore: John Wiley & Sons Singapore, 2013. Text.

MLA Style

Davis, John A.. Measuring marketing : 110+ key metrics every marketer needs 2nd ed.. 2nd Singapore: John Wiley & Sons Singapore, 2013. Text.

Turabian Style

Davis, John A.. Measuring marketing : 110+ key metrics every marketer needs 2nd ed.. 2nd Singapore: John Wiley & Sons Singapore, 2013. Print.