APA Style
Cravens, David W., Piercy, Nigel F.. (2009).
Strategic marketing 9th ed. (9th).
New York:
McGraw-Hill.
Chicago Style
Cravens, David W., Piercy, Nigel F..
Strategic marketing 9th ed..
9th
New York:
McGraw-Hill,
2009.
Text.
MLA Style
Cravens, David W., Piercy, Nigel F..
Strategic marketing 9th ed..
9th
New York:
McGraw-Hill,
2009.
Text.
Turabian Style
Cravens, David W., Piercy, Nigel F..
Strategic marketing 9th ed..
9th
New York:
McGraw-Hill,
2009.
Print.