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Pengaruh brand image dan brand trust terhadap brand loyalty starbucs coffee cafe (survei konsumen starbucks coffee cafe setiabudi building, Jakarta Selatan) – Laporan Akhir Penelitian
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This research aims to analyze the influence of Brand Image and Brand andt againstBrand LoyaltyStarbucks Coffee Cafe Setiabudi Building, South Jakarta.The method used is the Survey method with the use of the questionnaire/questionnaires. Analysis Tool that is used Multiple Linear Regression. Research results that Brand LoyaltyStarbucks Coffee Cafe Setiabudi Building , South Jakarta influenced by Brand Imagewith negative results and Brand andt with positive results. The factors that most influence over Brand Loyaltyis Brand andt.
Key Words: Brand Image,Brand andt, and Brand Loyalty
Availability
| A-000047 | A-000047 | Perpustakaan Pusat | Available |
Detail Information
| Series Title |
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| Call Number |
A-000047
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| Publisher | Perbanas Institute : Jakarta., 2017 |
| Collation |
91p. ilus.: pdf
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| Language |
Indonesia
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| ISBN/ISSN |
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| Classification |
NONE
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| Edition |
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| Statement of Responsibility |
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Other version/related
No other version available
File Attachment
Digital Library | Perbanas Institute
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